Here we are stuck in social distancing. I know, some of us equestrians love the excuse, without guilt and less time constraints, to go and be alone with our horses. This past week of social distancing hasn't really been much of a break since I normally work from home. I actually run two businesses and with everyone (the family) hanging around the house I seem to have even less time in the day. It's not that they can't take care of themselves, fortunately they are all old enough to be self sufficient, but let's face it, more people = more distractions. Oddly, to counter the distractions I find myself checking social media again and again. I think it's an effort to focus my attention on something that I know needs so little focus.
Luckily I was testing some Facebook ads in March as a way to spread the word about Her Riding Habit. I check the stats more often than I should. It's been so interesting to analyze the data and see actionable results. I used to think of FB as a necessary evil, but now I'm looking at it with a new perspective. Yes, it's great to be able to reach out to possible customers and show images of the Athletic Polo. Print ads for the same reach (and less data) would cost a fortune. But right now, I'm loving be able to see what friends are doing while staying at home with their families in an effort to social distance. Scrolling through and getting a glimpse of what others are doing to get through this pandemic is actually a source of comfort.
March was going to be my FB month, to really dive into it and see what results I could achieve. Halfway through I realized I'm completely neglecting instagram like the leftovers in the back of the fridge. SO, in April, I will get back into an IG routine. We'll still be isolated at home, so I'm looking forward to seeing what's going on through everyone's IG posts! (I may even figure out the proper way to post stories!)