Now it's all about brand awareness, getting the name out there, and letting people know about it. This will be the longest and never ending part of the journey. I'm going to think of it as fun, and an opportunity
The first production of the Athletic Polos has completed, as slowly as it started. What dragged on, with slight panic setting in, was the wait for the second round of this initial production run.
There's something about a new piece of clothing when the tags are still on. It seems sterile and factory born until you snip the plastic fastener and let loose the hangtags that give branding cache to your purchase.
Packaging is a dismal topic. I wanted the packaging to be low impact. I also didn't want the packaging to add a lot into the cost of the items (yes, packaging is added into the cost of each item you buy!)
Great news! Both fabrics came back with the ability to protect us from the sun! The main fabric with a rating of UPF 50+ and sits high in the Excellent category.