From a Social Distance with Social Media
Here we are stuck in social distancing. I know, some of us equestrians love the excuse, without guilt and less time constraints, to go and be alone with our horses.
The Journey
Heading into 2020!
I know, it's the last week of January and I'm only now posting my "Happy New Year" blog post... so welcome 2020! Really, I'm just waiting for some warm weather at this point and I know we still need to
Gift Guides and Wish Lists!
Now it's all about brand awareness, getting the name out there, and letting people know about it. This will be the longest and never ending part of the journey. I'm going to think of it as fun, and an opportunity
Struggling to be Fully Stocked
The first production of the Athletic Polos has completed, as slowly as it started. What dragged on, with slight panic setting in, was the wait for the second round of this initial production run.
Hangtags without the Tagging Gun
There's something about a new piece of clothing when the tags are still on. It seems sterile and factory born until you snip the plastic fastener and let loose the hangtags that give branding cache to your purchase.